How we help festivals and events with their TikTok content creation and strategy
At Flik Flak we have been helping events and festivals with their short-form video content. Strategy, production, influencers, creative, UGC and entire content factories, our services include everything to create a powerful online presence on social media. Want to learn how we built the right foundation for Mysteryland?
Ready to engage your audience on TikTok, Instagram, or other platforms? Let’s make it happen!
TikTok Content Creation and Strategy for Mysteryland
Client
Mysteryland
Datum
2022 – Present
Dienst
Content Creation | Strategy
Mysteryland returned to Haarlemmermeer on August 26th, 27th, and 28th, delivering three unforgettable days filled with magic, top-tier artists, and one-of-a-kind experiences. From hardstyle to techno, EDM to hip-hop, the festival catered to diverse musical tastes, leaving fans in awe. As the 2023 edition approaches, it’s important to stay up-to-date with the latest trends in online media. With TikTok now at the forefront, Mysteryland is ready to connect with its audience in fresh and exciting ways.
A festival such as Mysteryland is always focused on ticket sales while also delivering a unique festival experience—both in person and online. While Facebook and Instagram were once the go-to platforms, achieving the same organic (and even paid) results on these channels has become increasingly difficult compared to a few years ago.
With the rise of TikTok and its growing user base (over 5 million active users in the Netherlands, 70% of whom are between 18 and 35 years old), this presents a golden opportunity for Mysteryland. As competition on TikTok remains relatively low, this is the perfect time for Mysteryland to establish itself on the platform and claim authority.
Through the unique and creative TikTok content creation we offer, we helped Mysteryland stand out on the platform and reach the festival’s target audience. Thanks to our expertise in TikTok content creation, we were able to strengthen Mysteryland’s online presence and expand its brand.
Our Successful TikTok Content Creation Strategy
From target group research to TikTok strategy and everything in between.
It all begins with a thorough consultation with the client—in this case, Mysteryland. Together with the marketing team, we discussed their messaging, their plans for other social media channels, and how we could align those efforts with TikTok. Based on this input, we developed a strategy focused on increasing organic reach and awareness, as well as generating content to promote Mysteryland 2023.
A key aspect of our TikTok content creation strategy is identifying the right audience and understanding what resonates with them. By combining this insight with our expertise in TikTok content creation, we can deliver the right message in the most effective way. Our creative ideas and unique approach help build a standout brand and expand reach.
We presented this strategy and turned it into a detailed shoot-day schedule. On the day of the shoot—during the festival itself—we captured all the content in one day with a team of three. It was a challenging task, with dozens of stages and 300+ artists to cover.
By deploying a larger team on-site, we were able to film in multiple locations simultaneously, capture live moments, and effectively highlight the festival’s unique atmosphere.
Resultaten
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35
Team members
2022
Team founded
600+
Hours of voluntary work
106
Clients
500+
Campaigns
12.343
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According to the Customer
You don’t have to take our word for it—here’s what our customer had to say:
“Flik Flak thinks ahead and is really on top of things with the TikToks. The collaboration went very well. The communication was pleasant, and they responded quickly. A lot of footage was shot at the event itself, and the results looked great.
Flik Flak started working from the beginning to create a complete TikTok plan. They were thorough and presented a strategy that aligned perfectly with our vision. After that, they started shooting, and we had a great production day at the event.”
— Iris Zebli, Content & Campaign Marketer at Mysteryland (ID&T)
